On Saturday we went to VW’s Autostadt which was a big theme park. They had different Pavilions for the different brands which belong to Volkswagen like Audi, Skoda, Lamborghini and Seat. Every Pavilion had some active interactions which made it really fun to go through the Pavilions. Autostadt is the biggest car distribution center in Europe and everyday over 600 people to pick up their cars at Autostadt.
We talked to a PR executive of VW and he said that they expected 1 million visitors, true fact is though that Autostadt is visited by 2 million people each year. As we entered the main building we could see a big globe but no VW sign till we got to the VW Pavilion. Nicholas Ashley Batten the PR executive said that they want that visitors get to know VW’s Autostadt and that they don’t want to brain wash them with Ad’s. I think that is another approach to think about the marketing of their brands. They’re trying to built a connection and good experience to their visitors and offer the people something but doesn’t force it on them.
Another thing that I found was very impressive was the children’s corner where they could build their own little cars which would be moved by solar or electric energy. They try to give children the idea of a green way to move a car. There was also a driving license that children could get if they took a driving course.
It was a very nice experience and definitely something complete different that I ever saw.
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